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ED RUSCHA, Reading Ed Ruscha, Kunsthaus Bregenz. He is one of the best-known artists of his generation, eludes established categories. Assigned to pop art at the start of his career and later on to conceptual art, today it is clear that one of the qualities of Ed Ruscha's work is its never confining itself to one style or medium. Artist books, drawings, prints, photography, and painting are used in parallel, for instance, together with materials as unconventional as gunpowder, fruit juice, coffee, and syrup in producing his drawings and prints.